We are pleased that you are visiting our website edding.tech. The protection of your personal data is of particular concern to us. In the following, we will inform you about how we collect, use and protect your data.
1. responsible person
Responsible for data processing on this website is:
Elried Marking systems GmbH
Grünwalder Weg 28e, 82041 Oberhaching
+49 89 613 76 40
info@elried.de
2. data collection and use
We collect and use your personal data exclusively in accordance with the applicable data protection regulations, in particular the EU General Data Protection Regulation (GDPR).
a) Visiting the website
When you visit our website, we automatically store certain data that your browser transmits to us. These are
- IP address (anonymized)
- Browser type and version
- Operating system used
- Referrer URL
- Time of the server request
This data is used exclusively to ensure the operation and improvement of the website.
b) Contact form
If you use our contact form, the data you enter (e.g. name, e-mail address, message) will only be used to process your request.
- Purpose: Processing and answering your request
- Legal basis: Your consent pursuant to Art. 6 para. 1 lit. a GDPR
Your data will only be stored for as long as is necessary to process your request.
3. use of third-party providers
a) Mailchimp
We use Mailchimp, a service provided by Intuit Inc., to manage and send email newsletters. If you register for our newsletter, your data (e.g. e-mail address) will be transmitted to Mailchimp.
- Purpose: Sending newsletters and analyzing newsletter performance.
- Legal basis: Your consent pursuant to Art. 6 para. 1 lit. a GDPR.
Further information can be found in Mailchimp's privacy policy.
b) Google Ads
Our website uses Google Ads, a service provided by Google LLC, to run targeted advertising campaigns. Google Ads uses cookies to show you relevant ads and to analyze the performance of these ads.
- Purpose: Personalized advertising and conversion tracking.
- Legal basis: Your consent pursuant to Art. 6 para. 1 lit. a GDPR.
Further information can be found in Google's privacy policy.
c) Lead info
We use Leadinfo, a provider for recognizing company visits to our website. Your IP address is processed and compared with publicly accessible information from company databases.
- Purpose: Optimization of our B2B marketing measures.
- Legal basis: Legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.
Further information can be found in Leadinfo's privacy policy.
4. cookies
Our website uses cookies to provide you with an optimal user experience. Some cookies are technically necessary, while others are used for analysis.
- You can change your cookie settings.
5. tracking with Matomo
This website uses Matomo, an open source analysis tool, to analyze the use of our website anonymously. Among other things, information about your visit is collected, which is used exclusively for statistical purposes and to improve our offer.
If you do not want your data to be collected by Matomo, you can use the opt-out function:
[matomo_opt_out language=en]
6. your rights
You have the following rights in relation to your personal data:
- Information in accordance with Art. 15 GDPR
- Rectification pursuant to Art. 16 GDPR
- Deletion in accordance with Art. 17 GDPR
- Restriction of processing in accordance with Art. 18 GDPR
- Data portability pursuant to Art. 20 GDPR
- Objection pursuant to Art. 21 GDPR
Please use the above contact address to assert your rights.
6. changes to this privacy policy
We reserve the right to amend this privacy policy if necessary in order to adapt it to legal or technical changes.
Status of the privacy policy: 06.12.2024